Blog
Guides from Wilson & Smith Real Estate Media
Straight answers to the questions we hear most, written for our own customers.
September 17, 2026 · 3 min read
Floor Plans and 3D Tours: What Buyers Actually Do With Them
Photos show what a room looks like. A floor plan and a 3D tour show how the whole house fits together.
September 17, 2026 · 3 min read
Twilight and Virtual Twilight Frames: What They Do and When to Use Them
One frame in a set is built to sell a feeling instead of a room, and it depends on getting the timing exactly right.
September 17, 2026 · 3 min read
Why Next-Day Media Changes How You Schedule a Launch
When the media stops being the unpredictable part of a launch, everything downstream of it gets easier to schedule.
September 17, 2026 · 3 min read
What Aerial Drone Photography Shows That Ground Photography Cannot
A single drone frame settles a question that no wide-angle lens on the ground can answer.
September 17, 2026 · 3 min read
A Listing Prep Checklist Worth Forwarding to Every Seller
Ten minutes of prep from the seller turns into a faster shoot and a stronger set, and almost none of it costs money.